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Mezinárodní Strategie firmy BAKU GLASS
Ahmadova, Elmira ; Halík, Jaroslav (advisor) ; Štěrbová, Ludmila (referee)
This thesis provides the analysis of the glass production company BAKU GLASS LLC located in the Republic of Azerbaijan, and proposes a possible expansion strategy that will enhance its international presence abroad. More specifically, it has been demonstrated in the thesis that Georgian glass market has a certain potential taking into account its fast growing economic growth and other areas of the economy. For this purpose, a thorough analysis of the most important sectors that include environmental study of the glass industry in Georgia was carried out. As a result the joint venture with the local firm has been chosen as the most suitable mode of entry to this market. I consider my work to be very helpful in understanding all the necessary areas and fields in the glass industry as such. Moreover, I created and described international expansion proposal for Baku Glass based on the study of various literature related to the topic. To my mind the value added of my work is comprised from detailed analysis, knowledge and foremost the chance to see the company from inside, which is always the most important and valuable element.
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Mezinárodní strategie českých podniků
Salvi, Petra ; Dvořák, Jiří (advisor) ; Štrach, Pavel (referee)
This paper examines the research of Bartlett and Ghoshal on managing businesses across borders and applies their findings to the specific Czech context. By doing this, the work briefly examines the historical, cultural and environmental factors that have influenced the development of Czech companies particularly in international markets, to determine the peculiarities of Czech organisations operating abroad; then it suggests and reviews four Czech companies that fit within defined organisational structures.
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Strategy of Fast Fashion Retailers in the Czech Republic - A Case Study Analysis of Three Chosen Retailers
Kučmašová, Hana ; Jaklová, Martina L. (advisor) ; Sedláčková, Helena (referee)
The aim of this master thesis is to define fast fashion and fast fashion retailing, and describe specifics of their business activities with deep focus on the Czech market. The theoretical part reviews literature dealing with international strategy and management and fashion and fast fashion retailing. The empirical part then focuses on real-life business cases. In order to illustrate the behaviour of fast fashion retailers on the Czech market, a case study method is employed. The attention is narrowed on three chosen fast fashion retailers MANGO, Zara and H&M. The separate case studies on MANGO, Zara and H&M focus on retailers' presence in the Czech market. The retailers' position on the market and strategies are then compared with the aim to identify the most successful fast fashion retailer and verify whether the hypothesis that the first mover to the market gains the competitive advantage is true for the chosen fast fashion retailers in the Czech market. Further, the work tries to find possible factors of the retailers' success in the Czech market.
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Starbucks - Mazinárodní strategie a cesta na výsluní
Zábranská, Marie ; Bílková, Jana (advisor) ; Čápová, Ludmila (referee)
Diplomová práce se zabývá analýzou mezinárodního úspěchu společnosti Starbucks. Příčiny tohoto bezprecedentního úspěchu jsou nejprve detekovány ve vnějších faktorech a v odvětví samotném. Následuje pozorování strategických kroků společnosti od založení až po mezinárodní expanzi a podrobná deskripce interních praktik společnosti. V analytické části je pak vymezen a aplikován model, který byl vyvinut na Bocconské univerzitě v Miláně. Jednotlivé předpoklady modelu jsou porovnávány s postupem společnosti Starbucks. Vyhodnocením shodností a odlišností reality a modelu se pak dochází k závěrům, které vysvětlují příčiny extrémně pozitivních výsledků společnosti Starbucks a její schopnosti přeměnit stagnující neatraktivní odvětví na lukrativní obor s vysokými maržemi.
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